About Huckberry Store

five years ago, Rich and I were freezing our butts off on a rickety chairlift on the backside of Squaw Valley when we decided to go for it. Looking back, we were far too naïve to know exactly what it was, but we definitely knew what it wasn’t — cranking out spreadsheets for 90 hours each week for the rest of our lives. Still, gaining the courage to leave our safe, lucrative jobs wasn’t easy. As Jerry Seinfeld might say, it was like tipping a vending machine — you don’t just push it over, you have to rock it back and forth a few times. Having discussed our idea over countless Anchor Steams after work, we knew in our bones that Huckberry needed to exist. There were men’s stores, sure. Adventure magazines, too. Yet nothing out there spoke directly to us — 25-year-old guys who lived in the city but lived for the outdoors — and we envisioned a brand that was equal parts store, magazine, and inspiration to help guys suck the marrow out of life. So in the summer of 2010, we left our jobs, invested $10,000 each from our savings to form Huckberry LLC, and set out to scratch our own itch.