About Wilderness Athlete Store

Wilderness Athlete is committed to improving the health and quality of life for the outdoor athlete by providing field tested, scientifically validated nutrition and sports performance product formulations. Wilderness Athlete is The Authority on Outdoor Performance Nutrition specializing in unique, scientifically validated product formulations addressing the need for quality health and physical conditioning for the outdoor athlete before, during and after outdoor activity so every second spent outdoors is experienced to the fullest. Mark Paulsen founded Wilderness Athlete based on one simple question, “Why hasn’t the science of mainstream sports nutrition been applied to the specific needs of the outdoor athlete? After all, there are no locker rooms or timeouts in the backcountry.” Mr. Paulsen’s relationships with expert nutritionists and top collegiate and professional athletes enabled him to answer his own question by launching Wilderness Athlete to enhance the outdoor experience for the 75% of the population that participates in outdoor activities each year. “Coach P”, as he is often referred to in the sports world, began his athletic career at the University of Kansas as a discus thrower and captain of the Jayhawk’s Big Eight Championship track team. In his senior year, Mark decided to walk on to the Jayhawk football team and earned a scholarship. After completing his college career, Mark signed with the Cleveland Browns of the National Football League. Mark began h