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Cold Picnic was formed in 2010 by partners Phoebe Sung and Peter Buer, both of whom have backgrounds in fine arts and worked in corporate fashion design - Sung as an apparel designer and Buer as a print designer. Cold Picnic was formed in 2010 by partners Phoebe Sung and Peter Buer, both of whom have backgrounds in fine arts and worked in corporate fashion design - Sung as an apparel designer and Buer as a print designer