About Everlast Store

The name Everlast is synonymous with boxing although the company started out as a swimwear manufacturer in the Bronx in 1910. Seventeen year-old Jacob Golomb the son of a tailor and an avid swimmer was dissatisfied with swimsuits of the time that barely lasted a season and began making suits that he guaranteed would last for a full year. He proudly gave them the name EVERLAST and although the swimsuits did not last throughout history.